First things first!

It's 2022 and if your nonprofit still doesn't have a website that helps you raise funds and stay connected with your supporters. You are missing out!

According to a recent M+R Benchmark report, online giving has increased by 20.7% and this is proof that the future of digital fundraising is even brighter than predicted. With so much communication and transaction happening online, a solid website is a must-have for nonprofit organizations.

Check out how to get a fully-customized nonprofit website without any hassle.

But if you already have one, Great! Websites play a critical role in boosting your nonprofit, getting your brand discovered, and making you approachable to your potential donors and volunteers. It plays a strong role in your nonprofit communication strategy. If you are not getting expected results, it simply means there is something wrong. The question is ‘What is wrong?’

Do you have a website or a User-Friendly Website? In our case, Donor-Friendly.

A user-friendly website essentially means a website that is friendly and easily navigable to website visitors and gives them the right information as effortlessly as possible.

Definition of a donor-friendly website for nonprofits

A website designed to easily navigate donors through all important information to the donation button. Have you anticipated what information the donor is looking for to decide to support your cause? Is the donation button working and clearly visible? According to the Charitable Giving Report 2020, in over a year online giving grew by 20% and is anticipated to grow up to 30% in 2020-21. Donors do a thorough check on the nonprofit they support and a good website makes all the difference.

Here are the 5 smart tools that can help you discover your website's donor friendliness and improve it.

1. Mobile Matters

For almost over a decade now, smartphones have been dominating the digital world by playing a vital role in SEO ranking, e-commerce, digital marketing, and even online giving.

The latest giving trends show that 50% of the traffic to nonprofit websites is from mobile (M+R Benchmark 2022) showing that a mobile-friendly donation website is no longer optional.

Here is a free extension to check whether your website is mobile-friendly or not.

If you fail the test then visit the link and get help.

2. Page Loading

Do you know that your website's page loading speed can cost you donations?

Yes, your page loading speed and donations are interlinked! According to Google, 53% of users leave a website if it takes more than 3 seconds to load and every 100-millisecond delay in website load time can hurt conversion rates by 7%.

There are multiple factors that can affect your page's speed like Web hosting, Size of files, Poor coding, High number of redirections, and so on.

Use this free Google testing tool Pagespeed Insights to check the speed of your fundraising page/ website.

Recommended loading time is under 2 seconds.

If not, check out Google’s Website speed tool kit to find out how to fix page loading speed.

3. Workable links

Imagine, your donor has made up their mind to finally donate and when he/she clicks on your donation link, it doesn’t work.

Sounds like a nightmare, right?

Now the chances of that person returning or waiting to donate become very low.

How Broken links affect your conversion rate

An increase in bounce rate and on-site timing harms the SEO ranking by sending information to the google ranking matrix that your website is outdated. Let's make sure every clickable link on your website, campaign, and landing page is working and adding value to your page the right way.

Even after having a mobile-optimized website, workable links, and a good loading speed, it is possible that you still face a low conversion rate. That indicates that there’s something wrong with the content.

4. SEO ranking

Search engine optimization(SEO) determines the chances of your organization’s organic (non-paid) visibility to the people who care about your cause or are more likely to support you.

SEO ranking is determined by various factors - before diving into them, check how SEO-friendly your website is-

There are many content factors that affect your SEO ranking but here are 2 things

you need to check right away:

1. 1. Keywords: Keywords are the words and phrases searchers are using to find information. Using the right keyword is important but over-stuffing keywords can bizarrely affect your ranking. Check your keyword optimization.
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6. 2. Content flow: Writing content is one thing but you need to make sure that it is understandable and navigable towards the CTA. Giving too much info can also hurt your case. Check if you have a content-friendly website.
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5. Social Media Compatibility

Every nonprofit should have a profile on relevant social handles - Instagram, Facebook, Twitter, and LinkedIn are obvious choices but you can check out Reddit and other platforms relevant to your geography and cause.

Is your website social media compatible? Website social compatibility is all about how your social media is helping you get traffic for your website.

Buffer is a perfect tool to keep track of your leads, conversion rates, and overall traffic with a specific section to calculate social media analytics.

That's it! Hopefully, our tips and tricks help you get a user-friendly website and to raise more.

Here's a quick recap:

1. 1. Mobile Optimized Website
2. 2. Page Loading Time
3. 3. Workable Links
4. 4. SEO Ranking - Content Aspect
5. 5. Social Media Compatibility
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But, remember this does not happen overnight. You can start with one element right away and slowly fix your website to make it more user-friendly.

Find why Crowdera is the best partner to build a user-friendly site for nonprofits. Visit our website and book a free demo.