AI is transforming CSR and corporate giving
One of the major objectives of Crowdera's corporate giving fundraising suite is shifting the mindset of corporate from capitalism to giving economy. Businesses cannot be successful when the society around them fails. AI is on its "hype cycle" and this is the right time to leverage its implications for shifting the economy. With its rapid advancement, AI has opened up new ways for the companies to fulfill their social responsibilities.
A company whose motto once was to “move fast and break things” now finds itself compelled by their customers, civil society groups, governments, shareholders, and perhaps their own conscience to hit the brakes, look backward, and move cautiously toward future. “Move fast and break things” era is basically at its end. “Minimum viable products” has been replaced by “minimum virtuous products”—new offerings that test for the effect on stakeholders and build in guards against potential harms.
"Understanding the rapidly changing socio-economic scenario around the world, India became the first country to bring about one of the most revolutionary legislation, 5 years ago (in 2014). India is the only country to have such a government mandate towards social development activities"
This is a clear trend that has emerged in a short space of time and strongly suggests that the Sustainable Development Goals will have a growing profile in CSR reporting over the next two to three years.
Crowdera is one of those forces working to direct companies towards a better path in terms of their commitment to ethics, community development, and sustainability.
In the real world, CSR can be very hard for employees to relate to if the corporate doesn't make it tangible to their everyday working lives.
Let's have a look at the issues faced by every corporate today,
1. Companies lose the opportunity to create a brand perception
CSR is one of the opportunities for every corporate to showcase its brand values to the world and create a brand perception around those values for their audience. But, often companies miss out on telling a visually compelling story about their CSR impact to the right audience.
The CSR events and their impacts can be leveraged to form a brand perception and create associations with your audience. Getting the media attention for creating a positive impact and having press releases around those helps the audience become more reliable towards the brand. A brand which has a positive perception has more loyal customers
2. Ineffective CSR activities discourage the employees from further participation
When the employees know that they are working for a greater good, they feel motivated to get the work done in a better way. This also helps the corporate in employee motivation and retention; ineffective employee engagement results otherwise.
Imagine, a corporate CSR event where employees sign up for volunteering but the management ends up giving a bad experience for the volunteers, because of any due diligence. The volunteers end up demotivated and decided upon not being involved in any further events.
3. Expensive Project Sourcing:
It is difficult for companies to find the projects which align with their brand vision. For instance, Dove is running Project # ShowUs, where they say "Join us and women everywhere in building the world’s largest stock photo library to shatter beauty stereotypes." whereas The Coca-Cola Foundation pledges $400,000 to The Salvation Army for Disaster Relief Efforts in the Bahamas.
As we were discussing before, every company has certain values and beliefs and wants to support similar social responsibilities. For this very reason, many corporate spend a lot of resources in looking for the right project fit as per their vision.
4. Unstructured Compliance and Reporting:
CSR reporting is standard practice for large and mid-cap companies around the world, however designing Impact reports to showcase the actual change made by the CSR activities takes a great deal of effort. To be concise, it takes proper planning, designing, and execution which becomes an overhead effort for the CSR team. And, unless done properly, it fails to showcase the impact to the customers, competitors, and investors.
Well, now that we know the pain points, let's focus on the solutions!
Here is how Crowdera.ai can transform your organization's CSR experience,
Amplify your CSR Impact without increasing your CSR budget and make your Brand perceived in a better way
Crowdera.ai can amplify your CSR impact by providing the following:
1.Providing a Syndicate Structure
The syndicate structure gives all the needed information to different organizations and also provides a participation opportunity for them to get along together to support an initiative. You can lead a syndicate to solve a particular issue, in geographies of your choice.
A lead of the syndicate also gets an opportunity to communicate with other CSRs and nonprofit organizations to participate in an initiative that aligns with all of their organizational beliefs and values. Because the syndicate structure provides a collaborative option, the result of the initiative automatically enhances the impact which an organization would have never been able to create, working alone on it.
2. Enabling the Team Feature
Crowdera's two-level deep network effect also syndicates a team fundraising activity. Enabling the whole team to be on the same page, where they can take individual ownership based on their capacity and contribute to the initiative accordingly. It also enables all the team members to be on the same page by showcasing the dynamics of the campaigns.
3. Multiple Causes can be Showcased
Display multiple causes with the Syndication, and target the whole donor base. For instance, Slum Soccer, a nonprofit organization uses football - the beautiful game that transcends race, religion, geography, language, and gender to bring about a change in the lives of street dwellers. They created 2 campaigns focusing on separate causes:
1. Slum Soccer's Shakti Girl's empowering India: aiming to help young women to overcome additional barriers to their full participation in society which sadly are still too prevalent in Indian culture.
2. Send Indian team of slum kids to street Football World: aiming for six of their young and enthusiastic members, three boys and three girls, to represent their country at the upcoming Street Football World Festival at Lyon, France.
4. Improve your Brand Perception
With support from Crowdera.ai's technology and over 50+ years of CSR expertise, amplify your organization's Brand Perception by engaging on vetted, impactful and high ROI social projects. Our PR team will also help you put together a beautiful story to the cause supported by you and help you augment your CSR Spend through Media, thus giving you over 50x more ROI from your existing CSR spends.
Crowdera.ai is single the portal that enables you to showcase your cause to the world, collaborate, source impact projects, build on employee engagement, automate mundane tasks such as donation receipts and generate impacts reports - all on the same platform.
Conclusion
Overall, you just need to set your CSR budgets and vision and let us manage the rest for you.
We will take care of the following:
1. CSR Syndication
Large corporations can lead a syndicate and involve employees, clients and others to create a cause aligned fund. All organizations involved can have participatory and informational access to all programs under the syndicate.
2. Employee and volunteer engagement dashboards
To allow seamless communication with your immediate stakeholders. Gift your employees and volunteers for their contributions. Upload .csv / .xls directly to the portal to engage with them.
3. Automated impact report generation
To showcase data-driven stories of change with quantified impact, in real-time. Export in digital and printable formats.
4. Strategic Involvement
With in house expertise spread 50 years in CSR, Crowdera can support your organization with CSR policies, board members, overall strategy and implementation of plans.
5. Dedicated account managers
and support on PR outreach for every social impact project supported by you, thus boosting your Brand Perception among potential customers, future employees, and other stakeholders.
6. White-label your Domain
Your profile on Crowdera.ai could be connected to your domain and personalized to enable better brand positioning
7. Share presentations, videos with the community
To share your story, thus engaging with your audience better.
Book a demo for taking a tour of the AI-powered Crowdera's Corporate giving fundraising suite and start raising funds instantly.